Launch your game
Data-driven delight

Smash factor might sound like a marketing term used by club manufacturers to sell more drivers, but it’s so much more than that. Knowing what smash factor is and how to use it will help launch your drives, and playing experience, further.

A numbers game

Smash factor tells us how effectively you’re transferring energy from your clubhead to your ball. We get your smash factor by dividing ball speed by clubhead speed. Increased smash factor means longer drives. With the right equipment setup for you, you can more easily strike the ball inside the hitting zone.

Discover your smash factor

Same swing speed. More distance.

Golfers with an average swing speed of about 85mph can add 10 yards to their drives by increasing their smash factor by just 0.05.

Experience effortless speed

By fitting you with a new driver and making sure your smash factor is where it should be, we’ll help you experience almost effortless ball speed and longer drives.

Go further

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